Flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. The development plant breeding of new varieties is a major occupation of floriculturists.

Flowering crops include bedding plants, flowering plants, foliage plants or houseplants, cut cultivated greens, and cut flowers. As distinguished from nursery crops, floriculture crops are generally herbaceous. Bedding and garden plants consist of young flowering plants (annuals and perennials) and vegetable plants.

Flowers are mainly for export. This business is growing in the world at around 6-10 per cent per annum. In 2009 the size of the industry was $100 billion.

 In spite of a long tradition of Agriculture and Floriculture, Asian share in the international market for these flowers is still small. During the last ten years, limited incentives offered by Government as resulted slow product rates. A number of Floriculture units have been established in Philippine, Thailand and Indonesia for producing and exporting flowers to the developed countries.